An example of a ‘Bloowired’ shopping centre to demonstrate Bluetooth proximity marketing
HOTSPOT 1 & 2
Send a welcome message, area maps, shop directories, special offers etc.
HOTSPOT 3
Broadcast multimedia promotions, raffles, information about special events, menus of nearby restaurants, entertainment offers etc.
HOTSPOT 4
Send coupons and discounts, virtual catalogues, news, video clips, mp3s and games etc.
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