How Bloowire Bluetooth Advertising works
Bloowire transmits digital content via Bluetooth® to your customer’s mobile phone, providing of course they wish to accept the transfer.
Within a specified area (1m – unlimited) Bloowire automatically recognises all compatible mobile phones and immediately sends out an enquiry. Once acceptance has been granted your customer’s mobile will start to download the content of your Bluetooth advertising campaign – fast, free of charge and unobtrusively.
The interactive nature and versatility of Bloowire multimedia content establishes a strong emotional bond with the recipient. It can be fun, informative, drive sales and increase brand recognition.
A basic Bloowire system consists of:
BLOOWIRE X ACCESS TRANSMITTER (hardware)
BLOOWIRE CMS 2.0 (software)
One or more Bloowire Access Points act as ’intelligent’ transmitters for the purpose of digital content distribution via Bluetooth.
All Bloowire Access Points are controllable through the Bloowire CMS 2.0 web based application, designed for uploading new digital content, managing and changing campaign settings, reading out and exporting statistic media data and many other possibilities.
Anti-SPAM
Opportunity creates new customers. You can reach customers where they are, close to your business and ready to make the decision to purchase your service or products using Bloowire. However, all of these transmissions are permission based. If the customers are not in the mood to enjoy your servicers they can always decline and Bloowire is clever enough to know not to contact them again.
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